https://thenetrunner.si/blog/ Field notes on Web3 and AI marketing from The Netrunner. en Mon, 26 Oct 2026 00:00:00 GMT https://thenetrunner.si/blog/web3-launch-checklist/ https://thenetrunner.si/blog/web3-launch-checklist/ Mon, 26 Oct 2026 00:00:00 GMT A Web3 launch checklist in three windows: what to lock the week before, what to run on launch day, and what to measure in the seven days after. Web3 launch Crypto community https://thenetrunner.si/blog/testnet-campaign-marketing/ https://thenetrunner.si/blog/testnet-campaign-marketing/ Thu, 22 Oct 2026 00:00:00 GMT Most testnet campaigns reward wallets, so farms win. How to design testnet campaign marketing that finds users who stay after mainnet: tasks, gates, filters. Web3 launch Crypto community https://thenetrunner.si/blog/web3-go-to-market-strategy/ https://thenetrunner.si/blog/web3-go-to-market-strategy/ Mon, 19 Oct 2026 00:00:00 GMT Most Web3 go-to-market plans start with reach. This one starts with a single named user, a narrow first market and a token that waits for product fit. Web3 launch Positioning and brand https://thenetrunner.si/blog/crypto-crisis-communication-first-hour/ https://thenetrunner.si/blog/crypto-crisis-communication-first-hour/ Thu, 15 Oct 2026 00:00:00 GMT An exploit, a hacked account or a failed launch: the first hour decides whether users trust the team. The crisis communication protocol for crypto teams. Token launch comms Crypto community https://thenetrunner.si/blog/token-unlock-communication/ https://thenetrunner.si/blog/token-unlock-communication/ Thu, 15 Oct 2026 00:00:00 GMT Unlock dates are public onchain, so holders find them anyway. A token unlock communication plan: what to publish, when, and how to answer sell pressure fears. Token launch comms Crypto community https://thenetrunner.si/blog/vanity-metrics-vs-actionable-metrics/ https://thenetrunner.si/blog/vanity-metrics-vs-actionable-metrics/ Thu, 15 Oct 2026 00:00:00 GMT Followers, members and impressions rise while the product stalls. How to find vanity metrics in a Web3 or AI startup dashboard and what to measure instead. Measurement https://thenetrunner.si/blog/ai-crawlers-robots-txt-llms-txt/ https://thenetrunner.si/blog/ai-crawlers-robots-txt-llms-txt/ Fri, 09 Oct 2026 00:00:00 GMT GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended: which AI crawlers to allow, which to block, and whether llms.txt does anything. AI search and GEO Measurement https://thenetrunner.si/blog/airdrop-sybil-farming-defense/ https://thenetrunner.si/blog/airdrop-sybil-farming-defense/ Fri, 09 Oct 2026 00:00:00 GMT Single actors have claimed 20 to 60% of recent airdrops through wallet clusters. The on-chain signals, the filters, and an airdrop design that resists farms. Token launch comms Crypto community DeFi growth https://thenetrunner.si/blog/chatgpt-ads-field-report-turkiye-europe/ https://thenetrunner.si/blog/chatgpt-ads-field-report-turkiye-europe/ Fri, 09 Oct 2026 00:00:00 GMT First-party ChatGPT Ads data from two live campaigns: CPM, CPC and CTR in Türkiye and Europe, account setup, and what conversion tracking changes. Paid media AI search and GEO Measurement https://thenetrunner.si/blog/crypto-kol-fraud-detection/ https://thenetrunner.si/blog/crypto-kol-fraud-detection/ Fri, 09 Oct 2026 00:00:00 GMT Most paid crypto KOL posts go undisclosed and many audiences are inflated. A pre-payment vetting protocol: signals, data checks and contract terms. KOL and CT operations Token launch comms https://thenetrunner.si/blog/first-1000-community-members-without-bots/ https://thenetrunner.si/blog/first-1000-community-members-without-bots/ Fri, 09 Oct 2026 00:00:00 GMT How a Web3 or AI startup reaches its first 1,000 real Discord or Telegram members: entry filters, seed members, rituals, and scam defence from day one. Crypto community Web3 launch https://thenetrunner.si/blog/founder-security-fake-meeting-attacks/ https://thenetrunner.si/blog/founder-security-fake-meeting-attacks/ Fri, 09 Oct 2026 00:00:00 GMT Hijacked Telegram contacts, fake Zoom pages, ClickFix and device-code phishing: how 2026 attacks reach crypto founders, and the protocol that stops them. Founder security Crypto community https://thenetrunner.si/blog/marketing-to-ai-shopping-agents/ https://thenetrunner.si/blog/marketing-to-ai-shopping-agents/ Fri, 09 Oct 2026 00:00:00 GMT AI agents now research and shortlist products for buyers. What ACP and UCP are, what an agent reads, and how a startup gets onto the shortlist. AI agents in growth AI search and GEO Positioning and brand https://thenetrunner.si/blog/pre-seed-brand-identity/ https://thenetrunner.si/blog/pre-seed-brand-identity/ Fri, 09 Oct 2026 00:00:00 GMT What a pre-seed startup needs from brand identity and what it can skip: positioning line, distinctive assets, consistency, and AI-readable brand facts. Positioning and brand Web3 launch AI search and GEO https://thenetrunner.si/blog/pre-tge-marketing-protocol/ https://thenetrunner.si/blog/pre-tge-marketing-protocol/ Fri, 09 Oct 2026 00:00:00 GMT Most 2025 tokens trade below listing. A day-by-day pre-TGE marketing protocol: narrative, exchanges, community, KOLs, and what to hold back for day one. Token launch comms Web3 launch KOL and CT operations https://thenetrunner.si/blog/reddit-ai-search-citations/ https://thenetrunner.si/blog/reddit-ai-search-citations/ Fri, 09 Oct 2026 00:00:00 GMT Reddit leads citations in Perplexity and Google AI answers. What the 2025 and 2026 studies show, and how a startup earns threads AI engines quote. AI search and GEO Crypto community https://thenetrunner.si/blog/ai-marketing-operations/ https://thenetrunner.si/blog/ai-marketing-operations/ Thu, 08 Oct 2026 00:00:00 GMT AI marketing operations for small teams: which tasks to automate first, which stay human, and a decision table to sort the rest before buying a tool. AI marketing operations AI agents in growth Measurement https://thenetrunner.si/blog/crypto-community-management/ https://thenetrunner.si/blog/crypto-community-management/ Thu, 08 Oct 2026 00:00:00 GMT Crypto community management as a weekly operating rhythm: what to run each day in Discord and Telegram, what to measure, and how it survives after launch. Crypto community Measurement https://thenetrunner.si/blog/web3-launch-marketing-plan/ https://thenetrunner.si/blog/web3-launch-marketing-plan/ Thu, 08 Oct 2026 00:00:00 GMT A Web3 launch marketing plan for the 90 days before a token: positioning, proof, community and channels to build first, in order, with a pre-token checklist. Web3 launch Positioning and brand Token launch comms