Vanity metrics vs actionable metrics: audit your own dashboard
Followers, members and impressions rise while the product stalls. How to find vanity metrics in a Web3 or AI startup dashboard and what to measure instead.
INTELMEASUREMENT
Measurement
Field notes on measurement, newest first.
AI crawlers, robots.txt and llms.txt: what to allow in 2026
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended: which AI crawlers to allow, which to block, and whether llms.txt does anything.
ChatGPT Ads field report: Türkiye and Europe, first 72 hours
First-party ChatGPT Ads data from two live campaigns: CPM, CPC and CTR in Türkiye and Europe, account setup, and what conversion tracking changes.
AI marketing operations: what to automate first and what to keep
AI marketing operations for small teams: which tasks to automate first, which stay human, and a decision table to sort the rest before buying a tool.
Crypto community management: the weekly rhythm that holds
Crypto community management as a weekly operating rhythm: what to run each day in Discord and Telegram, what to measure, and how it survives after launch.