Web3 launch checklist: week before, launch day, week after
A Web3 launch checklist in three windows: what to lock the week before, what to run on launch day, and what to measure in the seven days after.
NR-OS://INTEL · 19 FIELD NOTES
INTEL
Field notes on Web3 and AI marketing from The Netrunner.
Testnet campaign marketing: find real users, not farmers
Most testnet campaigns reward wallets, so farms win. How to design testnet campaign marketing that finds users who stay after mainnet: tasks, gates, filters.
Web3 go-to-market strategy: win one user before one million
Most Web3 go-to-market plans start with reach. This one starts with a single named user, a narrow first market and a token that waits for product fit.
Crypto crisis communication: the first hour after an incident
An exploit, a hacked account or a failed launch: the first hour decides whether users trust the team. The crisis communication protocol for crypto teams.
Token unlock communication: tell holders before the market does
Unlock dates are public onchain, so holders find them anyway. A token unlock communication plan: what to publish, when, and how to answer sell pressure fears.
Vanity metrics vs actionable metrics: audit your own dashboard
Followers, members and impressions rise while the product stalls. How to find vanity metrics in a Web3 or AI startup dashboard and what to measure instead.
AI crawlers, robots.txt and llms.txt: what to allow in 2026
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended: which AI crawlers to allow, which to block, and whether llms.txt does anything.
Airdrop sybil farming: how to detect it before the snapshot
Single actors have claimed 20 to 60% of recent airdrops through wallet clusters. The on-chain signals, the filters, and an airdrop design that resists farms.
ChatGPT Ads field report: Türkiye and Europe, first 72 hours
First-party ChatGPT Ads data from two live campaigns: CPM, CPC and CTR in Türkiye and Europe, account setup, and what conversion tracking changes.
Crypto KOL fraud: how to vet influencers before you pay
Most paid crypto KOL posts go undisclosed and many audiences are inflated. A pre-payment vetting protocol: signals, data checks and contract terms.
First 1,000 community members without bots: the protocol
How a Web3 or AI startup reaches its first 1,000 real Discord or Telegram members: entry filters, seed members, rituals, and scam defence from day one.
Founder security: the 2026 fake meeting attacks on crypto
Hijacked Telegram contacts, fake Zoom pages, ClickFix and device-code phishing: how 2026 attacks reach crypto founders, and the protocol that stops them.
Marketing to AI agents: how buyers' agents shortlist products
AI agents now research and shortlist products for buyers. What ACP and UCP are, what an agent reads, and how a startup gets onto the shortlist.
Brand identity for pre-seed startups: what moves the market
What a pre-seed startup needs from brand identity and what it can skip: positioning line, distinctive assets, consistency, and AI-readable brand facts.
Pre-TGE marketing: the 30-day protocol before token launch
Most 2025 tokens trade below listing. A day-by-day pre-TGE marketing protocol: narrative, exchanges, community, KOLs, and what to hold back for day one.
Reddit and AI search: why answer engines cite Reddit threads
Reddit leads citations in Perplexity and Google AI answers. What the 2025 and 2026 studies show, and how a startup earns threads AI engines quote.
AI marketing operations: what to automate first and what to keep
AI marketing operations for small teams: which tasks to automate first, which stay human, and a decision table to sort the rest before buying a tool.
Crypto community management: the weekly rhythm that holds
Crypto community management as a weekly operating rhythm: what to run each day in Discord and Telegram, what to measure, and how it survives after launch.
Web3 launch marketing plan: what to build before the token
A Web3 launch marketing plan for the 90 days before a token: positioning, proof, community and channels to build first, in order, with a pre-token checklist.