Web3 go-to-market strategy: win one user before one million
Most Web3 go-to-market plans start with reach. This one starts with a single named user, a narrow first market and a token that waits for product fit.
INTELPOSITIONING AND BRAND
Positioning and brand
Field notes on positioning and brand, newest first.
Marketing to AI agents: how buyers' agents shortlist products
AI agents now research and shortlist products for buyers. What ACP and UCP are, what an agent reads, and how a startup gets onto the shortlist.
Brand identity for pre-seed startups: what moves the market
What a pre-seed startup needs from brand identity and what it can skip: positioning line, distinctive assets, consistency, and AI-readable brand facts.
Web3 launch marketing plan: what to build before the token
A Web3 launch marketing plan for the 90 days before a token: positioning, proof, community and channels to build first, in order, with a pre-token checklist.