Web3 launch checklist: week before, launch day, week after
A Web3 launch checklist in three windows: what to lock the week before, what to run on launch day, and what to measure in the seven days after.
INTELWEB3 LAUNCH
Web3 launch
Field notes on web3 launch, newest first.
Testnet campaign marketing: find real users, not farmers
Most testnet campaigns reward wallets, so farms win. How to design testnet campaign marketing that finds users who stay after mainnet: tasks, gates, filters.
Web3 go-to-market strategy: win one user before one million
Most Web3 go-to-market plans start with reach. This one starts with a single named user, a narrow first market and a token that waits for product fit.
First 1,000 community members without bots: the protocol
How a Web3 or AI startup reaches its first 1,000 real Discord or Telegram members: entry filters, seed members, rituals, and scam defence from day one.
Brand identity for pre-seed startups: what moves the market
What a pre-seed startup needs from brand identity and what it can skip: positioning line, distinctive assets, consistency, and AI-readable brand facts.
Pre-TGE marketing: the 30-day protocol before token launch
Most 2025 tokens trade below listing. A day-by-day pre-TGE marketing protocol: narrative, exchanges, community, KOLs, and what to hold back for day one.
Web3 launch marketing plan: what to build before the token
A Web3 launch marketing plan for the 90 days before a token: positioning, proof, community and channels to build first, in order, with a pre-token checklist.