Crypto crisis communication: the first hour after an incident
An exploit, a hacked account or a failed launch: the first hour decides whether users trust the team. The crisis communication protocol for crypto teams.
INTELTOKEN LAUNCH COMMS
Token launch comms
Field notes on token launch comms, newest first.
Token unlock communication: tell holders before the market does
Unlock dates are public onchain, so holders find them anyway. A token unlock communication plan: what to publish, when, and how to answer sell pressure fears.
Airdrop sybil farming: how to detect it before the snapshot
Single actors have claimed 20 to 60% of recent airdrops through wallet clusters. The on-chain signals, the filters, and an airdrop design that resists farms.
Crypto KOL fraud: how to vet influencers before you pay
Most paid crypto KOL posts go undisclosed and many audiences are inflated. A pre-payment vetting protocol: signals, data checks and contract terms.
Pre-TGE marketing: the 30-day protocol before token launch
Most 2025 tokens trade below listing. A day-by-day pre-TGE marketing protocol: narrative, exchanges, community, KOLs, and what to hold back for day one.
Web3 launch marketing plan: what to build before the token
A Web3 launch marketing plan for the 90 days before a token: positioning, proof, community and channels to build first, in order, with a pre-token checklist.